100% PURE 2nd Skin Concealer (Fruit Pigmented), Shade 5, Full Coverage, Lightweight, Liquid Concealer for Face, Under Eyes, Vegan Makeup (For Medium-Tan Skin w/Neutral Tan Undertones) - 0.17 Fl Oz
From the brand
Our story
How we got our start?
100% PURE founders started their early careers formulating for major cosmetic brands and discovered the use of ingredients that they wouldn't want to put on their bodies. They committed themselves to creating the highest quality natural products in the world.What makes our product unique?
100% PURE makeup is cruelty free, vegan, and colored from both fruit and plant pigments, which are high in skin beneficial vitamins and antioxidants. There are no cheap fillers to water down formulas, no synthetic preservatives, no artificial fragrances, no synthetic chemicals or any other toxins.Why we love what we do?
We love caring for women's health, by producing the highest quality products with nourishing ingredients that won't pollute the body. We love animals, and are constantly working to end animal cruelty. We also love innovation, and are always coming out with new makeup colored from berries!Product Description
100% PURE 2nd Skin Concealer
Vegan -- Cruelty Free -- Toxin Free -- Natural -- Gluten Free
Tired of cakey, creasing concealer makeup? Our lightweight liquid concealer offers medium to full coverage, while feeling and looking like a 2nd skin! That’s thanks to the hydrating base of olive squalane that offers blendable and buildable coverage, and is similar in composition to the natural oils of your skin. In addition to providing a smooth satin finish, our natural formula nourishes for softer, more supple skin. Yes, vitamin-rich fruit pigments alone can help smooth over the appearance of fine lines, dark spots, and dark circles! Use it as an under eye concealer while also helping to brighten dark circles naturally with circulation-boosting coffee bean and turmeric. It’s time to ace that natural makeup look!
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SustainabilityWe are committed to minimizing our carbon footprint in all areas of our business. How we develop our products, how we package, how we print, and even how we design our buildings — all that we do reflects our commitment to a more sustainable future. |
Natural IngredientsWater is commonly used as the first (majority) ingredient in skin, hair, and body products. Instead of plain water, 100% PURE uses beneficial organic floral hydrosols, aloe juice, fermented rice water (sake), and tea. We never use cheap fillers to expand / add volume to a formula, or to cut costs on our products. Every ingredient in each 100% PURE formula is included for its unique benefit, and a specific purpose. |
Fruit Pigmented100% PURE cosmetics are colored from vibrant fruit, vegetable, tea, and other plant pigments. These pigments naturally contain skin beneficial vitamins, anti-aging antioxidants, and healthy phytonutrients. Other cosmetics are colored by toxic FD&C dyes that could contain coal tar, lead, mercury, and other heavy metals. |
