amika Velveteen Dream Smoothing Conditioner
From the manufacturer
velveteen dream
smoothing conditioner
Condition to win the frizz fight. Smooth and protect hair so humidity can’t undo what you’ve done to your ‘do.
benefits
- Time-released humidity protection for silky-smooth locks that last.
- Locks out frizz—no matter what the weather.
- Protects hair against breakage and split ends.
the extras
- Free of sulfates, parabens and artificial colors.
- Safe for color-treated, Brazilian-treated and Keratin-treated hair.
our products
full of super stuff.
We hunted down one of the most potent natural ingredients on the planet, Sea Buckthorn Berry. This "SUPERFRUIT" is one of the few plant sources of the fatty-acid Omega 7 (responsible for increasing synthesis of elastin and collagen) making it the ultimate holy grail ingredient for hair and scalp.
We added a scent you can’t forget, and well the rest is history.
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| Normcore signature conditioner | The kure repair conditioner | Vault color-lock conditioner | 3D volume and thickening conditioner | Bust your brass cool blonde conditioner | Nice cream cleansing conditioner | |
| Hair need | For all hair types in need of an everyday hydrating conditioner. | For dry, damaged and over stressed hair. | For those looking to preserve their color. | For fine, limp, or flat hair in need of instant fullness, thickness and volume. | For blonde, silver and gray color hair – whether natural or enhanced. | For curls, coils and waves or anyone looking for a gentle cleanse. |
| Benefits | Weightlessly hydrates. Softens and detangles. Infuses hair with essential nutrients and antioxidants. Shea Butter provides deep nourishment, softness and shine. | Mends and hydrates fragile, damaged strands with keratin. Restores moisture, elasticity, luster, and smoothness. Improves hairs' manageability and shine. Provides vital nutrients to smooth and nourish hair. | Protects against UV rays. Protects against free radical damage. Counteracts dulling hard water. Soybean Oil protects against color fading and keeps color vibrant for longer. | Formulated with Redensyl to improve hair volume and providing thickness with natural shine. Promotes a healthy, balanced scalp for fuller and thicker hair. | Ultra-violet formula counteracts harsh brassy tones. Brings out color, shine, and softness in all shades of natural and color-treated hair. Keratin Protein and Shea Butter repair and restore, while providing deep nourishment, softness, and shine. | One-step cleansing conditioner that gently cleanses and weightlessly hydrates all hair types. No-lather formula gently cleanses while delivering lightweight moisture. Provides softness and moisture to prevent dulling or drying. |
| When | To hydrate hair daily, restoring softness and shine. | To repair, restore and revitalize dry, damaged and over-stressed hair. | To protect against color fading and dulling, while maintaining hairs’ strength and shade. | To lightly moisturize and weightlessly detangle, while providing the ultimate thickening boost with a voluminous finish. | To keep blonde hair bright, light and cool. | To gently cleanse and weightlessly hydrate in just one-step. |
| Why | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. |
| How | After cleansing with Normcore Signature Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | After cleansing with The Kure Repair Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | After cleansing with Vault Color-Lock Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | After shampooing with 3D Volume and Thickening Shampoo massage a small amount from mid-lengths to ends. Rinse. | After cleansing with Bust Your Brass Cool Blonde Shampoo, gently massage a small amount from roots to ends. Leave in for 1 to 2 minutes and rinse thoroughly. | Wet hair and massage from roots to ends. Rinse thoroughly. |
works well with
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amika Velveteen Dream Smoothing ShampooWash to win the frizz fight. Smooth and protect hair so humidity can’t undo what you’ve done to your do. |
amika Velveteen Dream Smoothing BalmTame frizz into submission and lock in soft-smoothness, so humidity can’t undo what you’ve done to your ‘do. Ideal styling agent for dry, frizzy or unmanageable hair. Suitable for all hair types. |
amika The Shield Anti-Humidity SprayStop everything, you need this in your life! Clinical testing confirms: this heat-activated spray protects against frizz-inducing humidity for over 24 hours. |
our story
hey there, we’re amika. a friend to hair, hairstylists, to her, him, you & them.
the name amika means friend in the language Esperanto & is a symbol of our belief in the power of community and the beauty of diversity.
Straight out of Brooklyn, where creativity and culture are a way of life. We’re a collective of creatives, hairstylists, chemists, and product junkies that like to bend the rules. This leads to some pretty radical thinking from our packaging, to our company values, and the products we make. The result is a culture of inclusion, positivity, and fun.