Annie Withey believed it was possible to build a socially conscious and successful business. This was her mission in 1989, when she wrote her name, address, and phone number on the very first boxes of Annie’s Mac and Cheese. Her legacy lives on as Annie’s strives to change the future for our kids, starting with food.
Our Mission
We’re on a mission to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind.
Annie Withey believed it was possible to build a socially conscious & successful business. This was her mission in 1989 when she wrote her name, address, and phone number on the very first boxes of Annie’s Mac & Cheese. Her legacy lives on as Annie’s strives to change the future for our kids, starting with food. Annie’s, now based in Berkeley, CA, believes that food is the most powerful force for change we have, and that each generation owes it to the next to leave the planet better than we found it. This is why they make their products with integrity, invest in organic and regenerative farming practices, and always consider people, planet, and their bunny footprint with all that they do. Best known for their delicious mac & cheese and bunny-shaped snacks, Annie’s makes yummy products in over 20 family-friendly categories – spanning from fruit snacks to cereal to bars, plus a variety of gluten-free and vegan products for their friends with special diets. But Annie’s is truly more than just food. Annie’s is a purpose driven brand who believes that together, we can leave behind a healthier planet for our kids.
FRUIT SNACKS: Certified Organic, these gluten free bunny-shaped fruit snacks are made with real fruit juice and packed with 100% daily value of vitamin C
REAL INGREDIENTS: No artificial flavors, synthetic colors, or high fructose corn syrup
CERTIFIED ORGANIC: Made with real organic fruit juice. Certified organic ingredients are grown without persistent pesticides
GLUTEN FREE: Annie's organic fruit snacks are gelatin free, and naturally gluten free