Infused with hops (yes, from beer), the 101 Proof Classic leaves your hair with a maximum hold and a high sheen finish you can still run your hands through. For optimal results, emulsify a dime-sized dollop in your hands and work through towel-dried hair. Parabens, sulfates, or artificial dyes? Never. Handsome? Always.
Strong Yet Malleable - Incredibly strong, yet perfectly flexible, 101 Proof Classic holds tight all day long.
High Sheen Finish - Slick it back, watch it shine. The 101 Proof Classic has a high sheen finish you can still run your hands through.
Infused with Hops - Hops are an effective conditioning and thickening agent that help create more hair volume perfect for regulating the appearance of greasy hair and flaky scalps. Look good and feel good.
Water (Not Grease) Based - No castor oil, no grease. This styling pomade is water based -- so, one rinse and it's gone.
Light Tonka Bean Scent - Infused with tonka beans, leaving hair with a semi- sweet scent that is similar to a vanilla. Smells so delicious, you might eat it...but don't.