Brianne West, CEO & Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today we have over 100 products in our range!
Our Products
We create conscious & concentrated haircare, skincare, body care & more products to help make giving up the bottle easier. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free.
We’re on a mission to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of that!
Regeneration
As of 2021, we have saved over 20+ million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted and have planted over 350,000 trees. This is only the beginning!
We're on a mission to eradicate the world of plastic waste and we want you to be a part of it.
We started our revolution in 2012 when our founder, Brianne, began making natural beauty bars, in her kitchen, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.
Since then, Ethique has grown out of a Kiwi kitchen into a fully-fledged, award-winning International beauty brand. We're conquering the beauty world one bar at a time.
Today, we've stopped over 3,400,000 plastic bottles ending up in landfills - and that's just the start of it...
Pinkalicious was created to celebrate our 5th birthday, but was so popular we brought it back, for good! Infused with pink grapefruit and vanilla, its the perfect addition to your beauty bar collection.
The Guardian was created for those people who suffer from very dry, very damaged or frizzy hair. It will tame your frizz, hydrate dry hair and make your hair look smooth and lush.
Dip your toe in and try out Ethique's range of best-selling hair products. The Hair Sampler contains the following five samples; Frizz Wrangler, Heali Kiwi, Wonderbar, Saint Clements and The Guardian.
Our in-shower containers extend the life of your bars by keeping them dry but allowing them to breathe. You can fit one shampoo bar and one conditioner bar per container.
The Rustic Solid Deodorant is a gentle deodorant bar for all skin types. It help prevent body odor and lessens sweating. Our deodorant bars are made without aluminum or baking soda. Infused with jojoba and sweet almond oil for silky smooth underarms.
Bliss Bar is a luxuriously creamy, gentle face cleanser created for normal to dry skin types. If you are a lover of coconut, this face cleanser is for you and it removes makeup like a dream.
We love fresh, citrus-y scents and this one fits the bill. Lime oil, lemongrass oil and lashings of matcha tea powder make this the perfect morning shower bar.
Our solid bodywash bars are safe for oily skin, dry skin, or normal skin. Palm-oil free & made from natural ingredients, it's skin care you can feel good about.
Keep your body wash bar in tip-top shape by removing it from pooling water. Your bar will last for months when kept in a dry location.
We're on a mission to rid the world of plastic waste, offering our customers sustainable, ethically sourced products made from natural and effective ingredients. Better for you. Better for the planet.
Safe for the Environment: Cruelty-free products. Free from palm oil, plastics, parabens, phthalates, preservatives, dyes, and synthetic fragrances.