Clean beauty doesn't have to be boring. Our products are responsibly formulated & consciously checked (never on animals!) ALL are free of gluten, sulfates, parabens, & phthalates and some are free of silicones, aluminum, and alcohol. We're constantly evolving to insure we’re providing you with the cleanest formulas that still give you greatest styles.
Social and Fun
Sharing is caring! We are bringing together hairdressers and beauty enthusiasts on our social pages to share tips, tricks and techniques from the most classic looks to the trendiest styles. We also share about life, love and the pursuit of amazing hair.
Affordable & Adorable
Fancy products don't need to have fancy prices. Yes, it's possibly to make high-performing products that don't cost a small fortune. We know because we did it! Affordable products are also more family-friendly. Go ahead and share them with the most adorable ones in your life! They deserve great hair too.
The Name Says it All
Check out our names. We tell you straight up what to expect from each product. Want texture? Try Texture Takeover! Want smoothing? You'll need Smooth for Sure. How about thicker hair? Try Twice as Thick! Styling your hair should be easy and fun. No drama here.
We believe in good hair for ALL! fave4 is family-friendly and formulated for all hair types and textures. We believe products should be safe without sacrificing your style! A top quality brand, that is easy-to-use & socially driven. We are beauty product enthusiasts just like you who are constantly trying new things and working on new formulas to make hairstyling easier and faster to achieve.
Purple is all about volume, texture, big hair and added fullness. Combo these products with anything red for smoothing or repair or with anything yellow for flow, shiny fullness!If you want to give life and volume to thin or fine hair or JUST WANT BIGGER HAIR, try:
Texture Takeover Oomph Enhancing Hairspray for Fullness with Hold
Twice as Thick Thickening Cream for Bigger Hair
Beyond Big Fave Shampoo for Voluminous Styles
Vertical Volume Root Lifting Spray for Major Fullness
Light, Casual & Glossy Faves
Yellow means bright and cheery styles. Hairspray with shine, air-drying for casual styles or perhaps a dry shampoo to make your hair feel new again!
If you want effortless shine and softness or maybe a beauty wave, try:
Up for Air Body Defining Air Dry Cream for Heat-Free Styling
Had Me at Hibiscus Super 7 Hair Oil
Flex Reflect Lightweight Hold Glossing Hairspray
Let's Go Light Fave Conditioner for Lightweight Shine
Dirty to Flirty No Grit, All Clean Dry Shampoo
Moisture & Hydration Faves
Teal takes us to water! Hydrate dry hair & moisturize for the prettiest curls, the softest strands or the most flexible waves around.
If you have curly, dry or damaged hair that is ready for a makeover, try these:
Take Me to Tahiti One Minute Moisture Hair Mask with Monoi Oil
Dearly Detangled Silicone-Free Leave In Conditioner
Curls and Kisses Shape and Defrizz Cream for Natural Curls and Waves
Workable Wear Shaping Hairspray with Medium Hold
Hydra Help Fave Shampoo for Moisture and Hydration
Serious Repair & Smoothing Faves
STOP! Red means serious business. Whether they are repairing, smoothing, protecting from heat or providing a firm hold, these products are extra hard working.
Ready for all the 'R' words? Restoring, rebuilding, rigorous styling & rebelling against heat damage, try these :
Smooth for SureBlowout Cream for Shine & Heat Protection
Repair it Right Fave Conditioner to Restore and Strengthen