Fire & Flavor is proud to be based in Athens, Ga. and is known for helping to popularize the plank grilling & turkey brining techniques. We Value above all our family and friends and recognize every day as a blessing to be shared. We Value products that use quality, all-natural ingredients to produce premium flavor. We Believe inspiring someone to cook can create a healthier, happier world. We Value the joy in new adventures.
Our Story
Southern Cookin'
Coming from a long line of Southern cooks, avid griller and cook Gena Knox was in search of flavor inspiration to enhance her home cooked meals—a way of cooking that was simple, healthy, and flavorful. That’s where the cedar plank comes in. Exploring the age-old Native American cooking technique, Gena found that cedar plank grilling infused food with a fantastic smoky flavor, was easy to prepare, and resulted in a beautiful presentation. After one taste of salmon grilled on a cedar plank, Gena and her husband, Davis, were hooked.
Today, Fire & Flavor has grown to become the ultimate resource for unique recipes and all-natural offerings that easily take your home-cooked meals to the next level.
More About Fire & Flavor
We're proud to be based in Athens, Ga.
Known for helping to popularize the plank grilling & turkey brining techniques.
Honored to be on the Inc. 500 list of fastest growing companies in America.
Our grilling seasonings weren't designed in a lab; every combination of spices is the time-tested result of more than a decade of backyard BBQs, tailgate parties, camping trips, and family dinners. Whether you're cooking meat, fish, poultry, game, or veggies, Fire & Flavor grilling seasonings will bring your next meal to life. And, when it's turkey time, maximize your flavor while minimizing your fuss with our Turkey Perfect brine kits.
Cedar Wraps & Planks
Made from 100% natural western red cedar, our grilling planks impart a subtle, woodsy flavor to fish, poultry, beef, or vegetables, giving you a restaurant-quality meal with minimal extra effort. Seize the moment and dive into something new!
Fire Starters
Cooking with charcoal unleashes a flavor like no other. Our fire starters are odorless, tasteless and chemical-free. Skip the lighter fluid and let our naturally-sourced starters help unlock your grill's true flavor!