By creating technologies that diffuse under foot pressure and complement our natural body movements, there’s no need to compromise on style. Being comfortable, it’s finally in fashion.
Using biomechanics, a science that studies the movement of the body, our shoes are engineered for all-day comfort. Thanks to our collaboration with the Human Performance Laboratory in Calgary, we bring you comfort you can trust.
Unforgettable irresistible undeniable our shuv – here in multi wear felt – is just fun. A cult favorite of dancers, artists, architects and geeks (of all kinds), formed from a single-piece upper on our incredibly comfortable microwobbleboard™ mid soles, they are – literally – happiness at your feet. FitFlop's super-soft Shuv comfort casual clog will be your go-to shoe on lazy days or for a quick trip to the store. One-piece seam-free felt colored upper gives this clog a pure and clean look with an amazing underfoot cushion and roomy toe space for all-day comfort. Created in the UK, over a two-year collaboration between former Bliss spa-entrepreneur Marcia Kilgore, Biomechanist Dr. David Cook and a team of untiring footwear engineers, FitFlops were initially designed to help modern women squeeze a little more exercise into their increasingly hectic schedules."I thought, how amazing if I could invent something that would help fight the onset of cellulite while I'm walking to the office," says Kilgore. "I work. I have kids. I have a husband. And the likelihood of me seeing the inside of a gym in the next ten years is slim to none. That said, I'd obviously prefer to go with slim." Kilgore found Dr. Cook at The Centre for Human Performance at London's LSBU, where he envisioned injecting the patent-pending 'microwobbleboard' technology into the midsole of the function-forward flip flop. Slightly destabilizing, FitFlops feature three distinct densities of EVA foam in a single-fused underfoot piece, to challenge your muscles more every time you step - to deliver a workout while you walk.
100% Synthetic
Imported
Rubber sole
Shaft measures approximately low-top from arch
Heel measures approximately 1.75 inches"
on our original Microwobbleboard midsole
generous fit , APMA Seal of Acceptance, for footwear found to promote good foot health, single-piece, soft-felt upper with minimal seaming, suitable for indoor/outdoor with all-rubber outsole