From an early age, Laura Geller has had a love affair with beauty. Her passion led her to become a successful make-up artist, working under the bright lights of Broadway and behind-the-scenes with celebrities and socialites. But it was Laura’s devotion to making make-up work for real women that led her to create her own beauty brand and launch it on QVC over 20 years ago.
THE MAGIC OF BAKED: AUTOMATICALLY COLOR CORRECTS TO YOUR SKIN TONE
Baked Balance-n-Brighten Color Correcting Powder Foundation
Let us balance your skin tone and brighten your day! Our beloved Balance-n-Brighten foundation makes shade matching a breeze. Color correcting swirls of multicolored liquid pigments are baked for 24 hours on terracotta tiles and hand-finished in Italy. The result is weightless light to medium coverage that applies with the ease of a powder but has the benefits of a cream.
CREAMY WEIGHTLESS NATURAL FINISH
WON'T CAKE OR CREASE INTO FINE LINES & WRINKLES, UNEVEN COMPLEXIONS, MATURE SKIN
Our beloved Balance-n-Brighten foundation makes shade matching a breeze. Color correcting swirls of multicolored liquid pigments are baked for 24 hours on terracotta tiles and hand-finished in Italy. The result is weightless coverage that applies with the ease of a powder but has the benefits of a cream.
AWARD WINNING FORMULA
The baked result is weightless, creamy coverage that self-adjusts to leave skin looking even, flawless, and beautifully radiant. Baked products are made without additional fillers, so they cover with less product than traditional powders.
KEY INNOVATIVE INGREDIENTS
We call this smart makeup because it adjusts to your skin tone perfectly every time. Infused with antioxidants Centella Asiatica and White Tea Extracts, Balance-n-Brighten gives you luminous perfecting coverage you’ll love!
For light coverage, swirl the Retractable Kabuki Brush – with sleeve pushed all the way down- onto the powder then stroke on face. Blend outward and upward. Repeat to build coverage.
FOR FULL COVERAGE
For fuller coverage, swirl the Retractable Kabuki Brush –apply with the protective sleeve pulled almost all the way up. Swirl onto the powder then stroke on face. Blend outward and upward. Repeat to build coverage.
FOR FINISHING POWDER
It can also be used as a finishing powder by lightly dusting it over your chosen foundation with our Full Face Powder Brush. Blend outward and upward.
BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
PORCELAIN: Get this award-winning powder foundation in the perfect shade for pale skin with rosy undertones.
SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
HOW TO APPLY: For light coverage, swirl the Retractable Kabuki Brush, with the sleeve pushed all the way down, in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage. For fuller coverage, apply with the protective sleeve pulled almost all the way up. Swirl in the foundation powder, then stroke on face. Blend outward and upward. Repeat to build coverage.