Start your day with quality haircare designed to nourish, protect and gloss up even the most stressed-out of locks. From protein-packed, volume-boosting shampoos and conditioners that leave a feather-weight finish, to colour-matched dry shampoos, to super-stylers that make your style perfect —we’ve perfected our recipes using 100% vegan and cruelty-free, natural ingredients. So, who wants a good hair day, every day?
Natural formulas that won’t dry out your hair
100% vegan and cruelty-free
Paraben, mineral oil and sulfate-free
Beautifying ingredients like calendula, chamomile and shea butter
Products work together for the tresses of your dreams
This milky, airy conditioner gives hair a fresh dose of nutrients with healthy hydration. Driven by natural ingredients, our cloud like cream melts into every strand and replenishes missing moisture like a dream. Gentle yet super powered, this formula treats your tresses to a dose of soft and smooth goodness, leaving behind a undone, uncoated finish.
Hydrating Conditioner: This milky, airy conditioner gives hair a fresh dose of nutrients. Driven by natural ingredients, our cloudlike cream melts into every strand and replenishes missing moisture like a dream
Gentle Yet Super Powered: This formula treats your tresses to a dose of soft, smooth goodness, leaving behind an undone, un coated finish. Ideal for dry, damaged or color treated hair and great for everyday use
Vegan and Cruelty Free: Our gorgeous formulations don't harm so much as a hair on a bunny's head. We are certified as both cruelty free & vegan by PETA's Beauty Without Bunnies. No animal testing ever
Supernatural Beauty: We pour in the high performing natural ingredients you love, and none of the stuff that you don't. That's a big no-no-way-not-ever to parabens, phthalates, sulfates and talc
Cakeland: Achieve girlie greatness with Cake's sassy and naturally indulgent line of bath, body & haircare products including shampoo, conditioner, body wash, body scrub, serum, lotion, scents and deodorant