Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
TRIPLE-ACTION ANTI-AGING BLEND: Retinol, bakuchiol extract & peptides stimulate collagen to tackle signs of aging for a radiant, youthful appearance.
PROVEN RESULTS: Based on a consumer panel, 94% agreed it visibly improved elasticity & 90% agreed it improved skin texture.
SKIN TYPE: This lightweight lotion texture is suitable for all skin types including normal, oily, combination & dry, with advanced signs of aging.
SKIN CARE CONCERNS: Combats deep wrinkles, fine lines, discoloration, dark spots & reduces the appearance of hyperpigmentation.
Paula's Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.