It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn’t aggravate her sensitive skin. Since then, we have continued Dr. Crandall’s concept of “healthy beauty.”
To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.
Face creams and tinted moisturizers, concealer and foundations, bronzer and blush, highlight your face's natural beauty with products that leave you looking and feeling healthy.
Eyes
Whether you favor a classic look, smokey eye, or something bold, our eye makeup helps you achieve the look you want with products that prioritize your health.
Lips
Keep your lips smooth and hydrated with lip balms, butters, and SPF protection, or give them a bold pop of color with liquid lipstick, hypoallergenic lipstick, lip toppers and oils.
Skin
Pamper yourself and your skin with skincare products that help keep your skin not only looking healthy, but feeling healthy as well.
1st Ever Blurring CC Eye Cream Ultra-smoothing, multi-tasking miracle product can be used as an eye cream, primer, concealer and eye shadow base. Instantly blurs, primes, protects and corrects while delivering nourishing benefits and sheer coverage. 42% silicone and color-correcting formula minimizes the appearance of dark circles and puffiness, smoothes the appearance of fine lines and wrinkles around the eye area, helps conceal any imperfections and can even extend the wear of your favorite Physicians Formula eye shadow. High-tech anti-aging ingredients combined with color-correcting pigments conceal imperfections to brighten & smooth skin instantly & over time for a flawless complexion. Yellow corrects blue imperfections and warms skin tone. Green tones down redness. Pink brightens and illuminates. Anti-aging brighteners restore a look of radiance and smoothness. SPF 30 protects from UVA/UVB rays, helping to prevent future damage.