Wicked Cool! fluoride toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don't like the strong mint flavors in many adult toothpastes. Wicked Cool! toothpaste is ADA-accepted to help prevent cavities, and it also strengthens enamel and freshens breath. And like all Tom's toothpastes, it has no artificial dyes, sweeteners or flavors.