Our vision is to help you spend more time in nature with a camera.
We believe photography plays an important role in the global conservation movement. It helps us observe nature, appreciate her beauty, and protect our biggest inspiration. That's why we want you to spend more time in nature with a camera.
Conscious design, positive impact
Our mission is to show the world that business can be a powerful force for conservation. We are continuously improving our products to further minimise our impact. And our positive impact initiatives fund local communities to revitalise damaged ecosystems by planting 5 trees with every product.
Product Quick Look
CUT 1–5 F-STOPS | Urth Variable ND2-32 Filter Plus+ helps achieve your desired exposure in changing light. Great for videography and landscape photography
THE BEST GLASS | Enjoy truer light transmittance for perfect colour neutrality, sharpness and easier cleaning with our 20-layer nano-coated German SCHOTT glass
ANNOTATED RIM | Our Variable ND Filters have min-max locking mechanisms and f-stops marked on the rim for precise adjustments. Backed by our lifetime warranty
MOTION BLUR | Cut 1–5 f-stops for dramatic motion blur and shallow depth of field in variable light conditions
PLANT 5 TREES | This Urth filter funds local communities to plant 5 trees in areas affected by deforestation