Our purest color ever with ME+ Technology. ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.
Pure, balanced color results with natural depth and shine.
ME+, up to 60x less likely to develop a new allergy to hair color.
Less hair damage colour after color. Simple 1:1 mixing ratio.
