We hear all the time 'wet n wild was the first makeup I ever bought' and We Love That. We are the trusted beauty destination for all beauty lovers, inclusive of all age, ethnicities, skin colors, and economic status. So basically, no matter who/where you are in life, we have a product for you, Wild One.
100% Cruelty Free*
We are cruelty free, and always have been! We are proud members of PETA's 'Beauty Without Bunnies' program*. Whether you're a card-carrying vegetarian committed to animal rights (good for you!), or you just love puppies and want them to smile (and who doesn't?), we are for you!
Bold, neutral, stand out or blend in -- it's your choice! From waterproof mascara to eyeshadow palettes in the colors of your wildest dreams, let your inner makeup artist free and design sultry, glimmering, or subtle looks that last all day and night!
Lips
Lipstick -- it's the one thing we absolutely must put on when we've got a cocktail party or black tie event. From high gloss to matte to metallic, enhance your natural pout or add a pop of color.
Face
Your skin, only better! From bronzer and blush to foundation and concealer, we've got you covered and primed for your next big thing. You've met your makeup match!
Nails
Our claim to fame! We launched wet n wild in 1979 with our epic wildshine nail color line. After decades of our nail polish flying off the shelves, we're pretty sure you already have a couple stashed away, but with so many colors and styles you can always add a new one!
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Product Quick Look
Indulge yourself with Color Icon Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don't limit use to the face, try adding to your neck and collar bones for an all over glow.
A gel-infused, long-wearing formula leaves skin looking luminous with a naturally sun-kissed glow
Features a bouncey-touch texture that is a hybrid of cream and powder for a weightless, smooth application
Formulated with pearl pigments for a lit-from-within glow