>Generation Alpha (Gen Alpha for short) is the Western demographic cohort succeeding Generation Z. Researchers and popular media use the early to mid 2010s as starting birth years and the mid 2020s as ending birth years. Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century. Most members of Generation Alpha are the children of Millennials. Generation Alpha has been born at a time of falling fertility rates across much of the world.
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