Think tank papers serve a good role, and many of the points the author lays out are valid. Most of them actually. However, she's not really adding anything to what is already an ongoing discussion across many industries on precisely the points she makes. Big picture, yeah she's bang on. More immediate picture, what does a "reset" look like? How does one concoct a reset? Get all the fortune 500 together and ask them to sign a pledge? Move a piece of legislation through Congress? A year from now, we're going to have much more powerful versions of what is today already powerful. Laws are not equipped to address it (won't get passed anyway); industry guidelines are only as good as a company's word.

So part of my reaction this article, which again is good, is, "yeah, and? What's your plan?" Just repeating what everyone else is already discussing, even if eloquently phrased, comes up a bit short for a think tank.