The following submission statement was provided by /u/cartoonzi:

Announced a few months ago at NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene.
Amazon presented its new VPP tool, currently operating in beta, that lets advertisers place their branded products directly into streaming content after they have already been filmed and produced. Meanwhile, Peacock’s new “In-Scene” ads will identify key moments within a show and digitally insert a brand’s customized messaging or product post-production so the brand is showcased in the right TV show/movie and at the right time.

The virtual product placement beta program has already been implemented in several Prime Video and Freevee original series such as “Tom Clancy’s Jack Ryan,” “Bosch: Legacy,” the overall Bosch franchise, “Reacher” and “Leverage: Redemption.”

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This is really interesting from a tech perspective, but I wonder if the personalization of these ads could alter or feel out of place in a movie. Example: can a virtual billboard ad be a mismatch with the genre or historical timing of the movie or show?

It makes a lot of sense from a streamer's perspective. They want to invest in creating more content without charging people more because they will leave (*cough* Netflix *cough*). And many streaming services now offer ad-supported tiers so they don't lose as many subscribers.

From Amazon's perspective, I can see them building this technology to the point where they can provide it as a service to Netflix and Disney Plus (like they do with AWS).

What does everyone think of this?

Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/y5wahp/cgipowered_ads_are_coming_to_prime_video_and/ism45ua/