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FuturologyBot t1_itl5pae wrote

The following submission statement was provided by /u/cartoonzi:


NotCo, a food-tech startup born in Chile, is making a name for itself in the plant-based food industry. The company built Giuseppe, an AI system that creates plant-based recipes to replicate animal-based products like milk and burgers.

NotCo already sells milk, burgers, ice cream, and its other products across South America and North America. If you compared NotCo’s plant-based milk to regular milk, it uses 74% less energy and 92% less water to produce than regular milk. And it generates 74% less CO2.

Earlier this year, Kraft Heinz and NotCo announced a joint venture, the Kraft Heinz NotCo, which will develop co-branded plant-based products at scale. Kraft Heinz chefs and food scientists will get to use Giuseppe and create plant-based recipes for their famous mac & cheese, dressings, and other products.

As the food industry faces challenges including rising food demand, pressure to reduce emissions, and water shortages, a tool like Giuseppe can help them replicate their products while achieving those goals. Kraft Heinz also has the manufacturing scale to hopefully keep those alternatives affordable, because most people won't pay a premium for plant-based alternatives when we're already feeling the effects of inflation on our regular groceries.

What do you think of this partnership?


Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/ycajmn/kraft_heinz_announces_a_joint_venture_with_food/itl12ee/

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