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The_Caring_Banker t1_itls91g wrote

Reply to comment by successiseffort in Kraft Heinz announces a joint venture with food tech startup NotCo to develop plant-based alternatives for its products. NotCo's AI platform is capable of replicating animal products using plants alone. Their milk uses 74% less energy, 92% less water, and generates 74% less CO2 than regular milk. by cartoonzi

Can confirm. Chilean here (this “startup” is chilean), almost all their products taste like shit and are very costly. I wish this was the start of affordable, tasty, vegan food but rhis aint it. Not Co is a very overhyped company that is running on fumes now that all the free capital is over.

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doppelmember t1_itn4v1t wrote

Maybe. Center dude in the pic looks pretty pumped like he's getting paid well. The two guys beside him look like equity based employees hoping the stock takes off when it IPOs lol

Edit: happy birthday! 🎂

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The_Caring_Banker t1_ito7ubb wrote

Haha spot on. The dude in the middle is a trust fund kid who who started the company with his dad’s money. The guy in the right is the one who actually made the preducts. They pretty much forced him out right before the company went big. Good news is he now has a pretty decent job in our goverment.

Holy shit its my cake day i didnt notice. Thanks!

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doppelmember t1_itoycvf wrote

Go celebrate it in style like that douchebag in the center does! Hope it was good!

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cuteman t1_itniwr8 wrote

>Can confirm. Chilean here (this “startup” is chilean), almost all their products taste like shit and are very costly. I wish this was the start of affordable, tasty, vegan food but rhis aint it. Not Co is a very overhyped company that is running on fumes now that all the free capital is over.

Doesn't that describe most of the meat alternative vegan products?

What I don't understand is why plant based alternatives need to approximate the taste at all.

If you're a vegan or vegetarian why would you want processed plants to approximate meat?

Animal treatment aside it seems like high quality vegan foods would be superior to processed meat alternatives.

Wouldn't a nice salad without meat and wide variety of veggies be superior to a salty processed mushroom and bean burger patty?

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TennisADHD t1_itny0wx wrote

The real money is in the people who wouldn’t voluntarily eat a nice salad without meat.

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cuteman t1_ito0jyy wrote

I think that's more of an omnivore strategy right? Balancing diet sources and for variety of taste and texture.

Where animal diet has been readily available it usually becomes the predominant food source for cultures that don't suffer from poverty or malnutrition.

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The_Caring_Banker t1_ito82qp wrote

I guess you are right. My hate for this company because its quite overhyped for what it is and I feel there are hundreds over better companies doing pretty much the same.

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