Maybe if they just sold this tech for the tech that it is, versus some sort of "loss leader" with the intent of monetizing it later. I use my Echo Dot every single day and would happily have paid a bit more for it to continue to improve and be an exceptional home voice assistant, versus getting a half-baked products (at half the cost-- I paid $25 for my new gen 5 dot) with all these monetization features built in like 'voice shopping' that will never see a penny from me.