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What are examples of earned media? What do you think are the most effective outlets to utilize earned media? How can someone who is marketing a product best implement earned media into their marketing strategy?

Hi Marin!
I would like to know if PR-priciples are universal? Will advise I get from US PR professionals work in other countries, too? European countries, for example? If not, what are the differences, and what do we need to think of when applying advice to other countries?
Thanks!

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Why do you consider working with real estate tycoons a plus? Is helping people buy property that they do not need it and reducing the availability for your average person a quality your business deems "admirable"?

What advice did you get?

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Well, I am following mainly US american PR people, but I am living in Europe. So I don't think of one single piece of advice, but want to know if the media world ticks the same around the world, so I can apply most advice to all markets. Nothing specific, though.

Thanks for the answer. It was meant as a general question. With the second one, I rather mean, what do you think are the most effective types of earned media to use? Or maybe it varies?

I realized after writing it I could have worded it better but didn't want to edit it as I thought you may have already started answering, to avoid confusion.

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How should one approach the media? If I figured out what I want to talk about and where, how should I pitch?

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Thanks for the answer and the compliment.
A lot advice :-) Mainly to read the outlets or watch the shows I want to be featured in, understand their audience, understand the hosts/journalists, and then to think of a way to contribute to their show/outlet. So much for the strategy. When it comes to how to pitch, I get conflicting advice. Some say quick and dirty, don't waste their time. Others say "craft a short story on how you can help them entertain their audience". Also conflicting tips about attachments: No attachments, many attachments, just links, no uploads... I am a little confused...

Oooh, that's some great advice! Thanks a lot!

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It does.

If I want to install my own PR department, how do I identify a good PR professional to hire?

Amazing advice!

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When it comes to crisis PR, in your opinion what are the steps a PR professional and/or the client should take before responding/commenting to media?

A small German agency for physical marketing materials of all kinds. The owner might be selling to us in the near future and I think about setting up a PR department then.

Alright. I am a digital marketer, and I'd like to position myself as an expert in the field. For the most part of my life I've been a stage actor and a drama teacher, but I suffered a severe burnout a couple of years ago, so I moved to another country and changed my profession. Re-invented myself, so to speak.
Maybe that's relevant for crafting an interesting story?

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Thank you, that gives me a good direction to think in!

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You appear to be someone who might have an opinion on the Theranos case since it delves into marketing, PR, CEO leadership and being a female.

It always seemed to me that in her case, she lied to people who needed help for money essentially (funding). We're talking about people's health in life or death situations. It seems to me if she had no funding, it is better to close the company down rather than have even a single person be affected negatively (or let them know her equipment is experimental). Either that or get mild funding and work on your product until it is worth FDA approval. Do you think my opinion is out of line?

What is your favorite color?

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What role does PR play in individual freedom of thought?

When you first started in PR did you know PR and propaganda were one and same thing?

What does propaganda mean to you?