Like I said I answered my own question.

But given what cinema and television did for music in past generations, I think the answer is yes? ( I think you thought you had something, but let's be real. Netflix is a huge platform and Stranger Things is their biggest show? )

Social media aided its longevity and numbers perhaps but it would've happened regardless. Plenty of songs have blown up from being used in shows and commercials.

I mean look at Lizzo.