Are you implying that you think Colleen Hoover “write[s] amazingly well”? I would actually say her success is due to her melodramatic, over-the-top stories, not due to her prose.

Or are you saying the opposite: that her stories are good but her writing is shit? If you mean that, do you then mean that Gideon The Ninth did not sell well (because of it’s convoluted story, even though it’s written well)? It looks like Gideon the Ninth sold well!

Your title also kinda confuses me. Writing is not “more about” any one thing. Different parts of the same book will do different things for different people. Unless you mean success-in-writing is more about story.

Sorry, just not exactly sure what you’re getting at but i’d really appreciate if you would explain. If you mean to say that general audiences appreciate story over prose then i would agree. Most people tend to care more about story.