This wasn't a thing until big tobacco got into the vape business with Juul which have massive amounts of nicotine. Before Juul we used 6mg/ml nicotine juice, 3 mg/ml, or zero nicotine. Kids made fun of anyone who vaped and it was a source of endless memes about how lame vapers were.
Once big tobacco released highly addictive vapes with 59 mg/ml of nicotine that all changed and a whole lot of kids got hooked.
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