I'm in a business that's stuck in the middle between the likes of JD and the people using the machinery.

Every year there's a new scheme to lock purchaser's into only dealing with the manufacturer for their new machinery. From service agreements that are sold alongside the machine to proprietary tech to lock them out to needing manuals only available to dealers to translate error codes the machine throws out to something which you can understand and then try and (possibly) fix.

It's not great