I'm sure there's a few atoms of clearance, that they can shave off and call it better.

We are hitting diminished returns on improvements on TV's in my book, 8k makes little sense because you can't really sit close enough to perceive the full effect and still see all the screen, and you can get 120hz 4k with a great image, we've reached the "it is 'better', 'faster' 'brighter'" plateau, which a lot of phones have been at, trying to justify you upgrading.