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its_coo_baby t1_j3o5zhw wrote

Who gives a fuck! I want the 3mm headphone jack back. Edit: it's 3.5mm I'm sorry

−24

zoyolin t1_j3o8512 wrote

How crazy?! Apple really does hype up the current technology to make it sound astonishing!!! Whao

(So bluetooth and wifi are already on the same frequency band and devices do make them cohabit on the same antenna. Cellular has a different rf need, therefore a different antenna and also tries to be located at the other side of the device. So a different modem to drive the antenna makes sense.)

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MrGeekman t1_j3obox0 wrote

It thought they did that like ten years ago.

−11

ReallyBrainDead t1_j3obz3y wrote

Know they've been working on that for a while. Interviewed with an Apple division that used to be a Wi-Fi startup like 8 years ago. It's all about trying to expand the footprint of their silicon, trying to kick Broadcom and Qualcomm out in favor of something they can get margin on.

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ifoundit1 t1_j3odk8e wrote

I'm sure so is everyone else in the market.

−10

tomistruth t1_j3om0ap wrote

We have seen what happens when Apple developed their own butterfly keyboard because they didn't want to continue paying keyboard patents. What could go wrong? Expect the next series to have aweful connectivity.

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unskilledplay t1_j3oqglc wrote

It is kind of crazy.

There's good reason there isn't an all-radio chip on the market. They are hard to make and even harder to make without patent infringement and opening yourself up to billions in liability. If your all-in-one chip isn't good at the "all" part then it's worthless.

Radio is hard. Apple wasted a ton of money into building a cellular chip only to continue to buy from Qualcomm. Oh, and they also lost big in court too! Apple had originally planned on using their own cellular chips half a decade ago. I wouldn't venture to guess how much money they've already pissed away on this venture with nothing to show for it yet.

It only makes sense to even attempt this if you have an unlimited development budget, have a legal team that can tiptoe around the field of IP landmines, can wait years on end before going to market and even then only if you are confident you can sell a billion of these.

It's pretty much something that doesn't make sense for anyone on the planet but Apple or Huawei to attempt.

It's not going to let Apple make better gadgets. It's that Apple is at a scale where they find themselves tired of paying tens of billions of dollars for Qualcomm and Broadcom stuff. For other companies, a risky multi-billion dollar bet and a bunch of high profile IP lawsuits just to make a single component that isn't related to your core competency for one of your products instead of just buying it from a vendor is a terrible idea.

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PlankOfWoood t1_j3otudd wrote

>Will we see the savings as consumers is another question.

Steve Wozniak: I bought the newest Ipohone at half the price without trading in a different phone. Do I care if apple doesn't treat its customers the same way? No.

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unskilledplay t1_j3ou0l7 wrote

Read my other post in this thread. Qualcomm and Broadcom have monopolies in their respective domains. Breaking a monopoly is hard.

Nobody else has the budget, patience, legal power and scale needed for this to be a sane thing to try to do. For everyone else but Apple and Huawei, just paying the price Qualcomm demands is the right choice.

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unskilledplay t1_j3ovj20 wrote

This shouldn't be downvoted. Intellectual property constraints are the reason this effort has yielded nothing over the last several (maybe 10?) years.

It's also why no other company outside of Huawei (who don't have the same legal hurdles) would even consider doing this.

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ReallyBrainDead t1_j3owy5j wrote

No spies, just obvious. Next largest and most expensive piece of silicon in there that they don't make. Plus, know what it's like to be working on a chip they designed out, I was interviewing because that happened in my prior job.

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FartFragrance t1_j3pbcmd wrote

This is not new news as Apple has been working on this for years.

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SecretRecipe t1_j3pgmbx wrote

Awesome, Single point of failure to brick every feature needed for your phone to be usable.

−10

NewDad907 t1_j3pii9d wrote

AFCW?

Apple Frequency, Cellular and Bluetooth? Maybe? I never start things, did I start a thing?

−10

MyNameIsVigil t1_j3pkivg wrote

Kudos to Apple if they manage to pull it off. I can’t think of another company that could even attempt it; nobody else has an effectively limitless development budget. But considering the amount of money that Apple pays to these vendors, I guess I get it. Legitimately revolutionary technology if they can do it.

8

Sandpaper_Pants t1_j3pnret wrote

What they're "really" working on is how to make it proprietary in some really fucked up way to screw customers.

−7

bolteon593 t1_j3ppmcz wrote

Everyone missing why this is being done.

−2

youtheotube2 t1_j3pt45p wrote

Yeah, if out of the hundreds of people I know, none of them use 3.5mm headphones with their phone, then smartphones probably shouldn’t have 3.5mm jacks. Who would they be catering to? Clearly not the average user.

−9

dandroid126 t1_j3pvmb2 wrote

Lmao, I seriously doubt you study each and every person you know during every waking hour of their day. Also, nice super duper subtle brag about how many people you know.

And even if I believed you, which I don't, maybe people don't use the 3.5mm jack because they don't have them? Hard to use something you don't have. Just a thought.

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TheCriticalAmerican t1_j3pz36e wrote

> Apple had originally planned on using their own cellular chips half a decade ago.

This is one of the reasons Apple bought Intel's modem division. That was only in 2019, though.

>It's that Apple is at a scale where they find themselves tired of paying tens of billions of dollars for Qualcomm and Broadcom stuff.

This is the point. Apple is at a point where it actually does make sense to spend the tens of billions of dollars in their own All-in-One Wireless Chip because - if they can do it - then they can save tens of billions of dollars a year. It's a simple ROI Calculation.

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SpectralMagic t1_j3q4agj wrote

So they can sell wifi capability to you instead of being an out of box feature 🤣🤮

−10

Leprecon t1_j3q6g78 wrote

People should get this in their heads:

  1. Manufacture cost should always be as low as possible without dropping in quality.
  2. Sales price should always be set to whatever price will make the most money. Too high and people will buy something else. Too low and you’re missing out on profit.

Sales price is separate from manufacture cost.

As a consumer you have the choice to buy or not to buy. People complaining about the high price of iPhones just seem crazy to me. Nobody is forcing you to buy the latest iPhone. Smartphones are cheaper than ever and you can get phones that are good enough for <200.

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Leprecon t1_j3q6xoj wrote

I think the most important ones for iPhones are the lightning port, wifi, and cellular. You can technically reset or manage an iPhone with those 3. I don’t really see how putting wifi, bluetooth, and cellular on one chip is that much of a risk.

Cellular is pretty useless already for updating or restoring backups. It is technically possible but not really that big a deal.

−7

Fillmore43 t1_j3qgi5n wrote

Armani was presented with Chinese knock off Armani watches that were so good, he went to the factory and bought into it. His watches were no longer made in Europe and he enjoyed the increase in margins. I bet TC raises prices to celebrate the innovation

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Iintl t1_j3qsbsh wrote

Exactly. So many people whining about how "GPU prices are going up, XXX card being too expensive, XX60-class card being sold for XX80 class money", and I'm just like, you can choose to not buy them? Nobody is forcing gamers to buy the latest GPUs

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philodendrin t1_j3qz1xx wrote

So they can take three open standards and close them to exploit the market.

−2

anon2282 t1_j3r1bmf wrote

I couldn't agree more. There is significant competition in the smartphone device space. If the iphone is too expensive, have a look at the 100+ other phones from 10+ other manufacturers.

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NuclearLunchDectcted t1_j3r2t4p wrote

There's nothing wrong with planning for the future. Some of the big issues we have today are companies prioritizing short term profits at the sacrifice of long term prospects. CEOs love to come to a company, cancel a bunch of stuff that would take a long time to come to fruition in the name of saving money, then jump ship with their contractual bonus before the negative waves hit.

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yomerol t1_j3r5i7h wrote

Of course not, this is to keep their margins AND not having to keep increasing the price. That's the usual with Apple hardware for a few years.

For example, the iPhone 4 in 2010 was $649 and the iPhone 8 in 2017 was $699. Is all advances on tech, manufacture, etc, to keep the price and of course their margins, as similar as possible.

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the_first_brovenger t1_j3ra7q5 wrote

If there one thing I've come to accept it's that yes, my generation (millennial) is extremely entitled. Like christ we're honestly as bad as the boomers, just different.

The latest iPhone, the greatest GPU, multiple consoles, all online services should be free, etc etc etc.

For instance I got so much shit for pointing out if you don't like ads on YouTube just pay for it. It's cheap as hell compared to what you get for it.

0

LolindirLink t1_j3rg9zx wrote

Our budget allows for a ~€300,- GPU that we hope will last 5 years. I don't like spending half the budget on a GPU, gamer or not the price ratio just always seemed off to me. CPU, Mobo, RAM and storage is also very important and the costs add up quickly.

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grahaman27 t1_j3rhb7k wrote

Lol all in one? Nobody calls it that. It's the cellular modem

0

psnanda t1_j3rk4hb wrote

The in-house cellular modem part was pretty well known years back. In fact Apple had started poaching heavily from Qualcomm back in 2017 IIRC.

In 2016, many Qualcomm Modem folks moved over to Intel Modem Division in San Diego with higher pay packages and then became Apple employees once it got acquired.

The poaching continues to this day because, as you know it, Apple has very very deep pockets . Apple also recently established thier offices in SD, including a big campus in Rancho Bernardo area - thereby signifying that they are investing heavily in talent in the San Diego region - which has traditionally been seen as Qualcomm’s backyard.

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aminy23 t1_j3rkahn wrote

I would wager that's patent expiry and not a technical hurdle.

Microsoft bought Nokia for cellular patents then spun the brand off.

Google bought Motorola for cellular patents then sold the brand to Lenovo.

Qualcomm and Broadcom are the other big cellular innovators.

Apple negotiated a percentage royalty with Qualcomm.

When the iPhone was $300, the royalties were cheap.

When the iPhone became $1,000+, the royalties tripled and Apple didn't want to pay up.

If Apple buys another cellular company, it would be detrimental to their brand image as they want to present as innovators creating their own phone. No flipping a Siemens, Ericsson, Nokia, or Motorola device as their own.

Even though they rely heavily of Foxconn, Samsung, Qualcomm, Arm, and TSMC for almost everything.

And even with software, iOS is derived from BSD.

7

eriverside t1_j3rkmmh wrote

There are more than 1 pricing strategies and they depend on the market. You can have standard/set markups (nominal or %), small margins but high volume (tightly coupled to cost), set prices based on features/brand/luxury (decoupled from costs)...

I think most people would rather sell their goods with a defined profit margin (1), because if they can drop manufacturing costs, their prices will come down but they'll likely sell more.

2 is fine for monopolies (from a sales perspective).

3 is better suited to luxury goods.

1

56kul t1_j3rlkec wrote

It’s cool and all, but how will we benefit from it?

1

Just_Exam_590 t1_j3rq7h0 wrote

They purchased their 5G business from Intel a few years ago. Many companies have Wifi patents. I think the hurdles are technical. They tried using their own 5G modem but it wasn't even close to as good as Qualcomm's.

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these_three_things t1_j3rrl9l wrote

I understand why it would seem that way, but in this case you are incorrect. In this sentence, the entire phrase serves as the object of the preposition.

"Whoever" is actually the subject of the verb "has to code," so the sentence would actually read like this:

> R.I.P. to [whoever has to code the Bluetooth portion of that chip].

Using the substitution method, you can confirm this. Instead of trying to substitute a he/him pronoun for the "to," try substituting pronouns for the "has to code" phrase. It must take a subjective case because that entire phrase requires a subject. And that entire phrase, lengthy though it may be, serves as the object of the initial preposition.

Source: I know grammar good.

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kentuckycc t1_j3ruil4 wrote

I still don’t agree. In the sentence we are referencing, “to code” is not the verb. “to rest” is the verb.

It’s like the sentence “Give the recipe to whomever has to cook the meal.” In this sentence “to give” is the verb and “to whomever has to cook the meal” is the prepositional phrase, not the subject. So you would not use the subjective case.

0

edvek t1_j3rv0s6 wrote

I refuse to listen to ads. I will always and forever use ad blockers. I have YouTube Vance on my phone which I mirror to my TV. If I don't feel like getting up I'll suffer through ads from Hulu on the TV but ad blockers still work on the computer for Hulu. Fuck tiers of ads/no ads.

Also people can complain and the complaint can be valid and not be entitled. YouTube has gotten more aggressive with ads and unskipable ads. People say "well that's how they make money and if they dont have ads/paid they will close." That is untrue and YouTube will die when Google dies. It's too big of a platform for them to close and they would run it at a loss for 100 years before think of closing it.

Also gpu prices are out of control this is well documented and well known.

Your points are bad and you should feel bad.

0

these_three_things t1_j3s01jb wrote

"Rest in peace" does not function as a verb in this sentence. It's simply a sentiment, like "hello" or "my thanks." Regardless, that does not affect the state of the object phrase.

You are correct that the example sentence is a clear parallel for the one we are discussing, but you are still making the same mistake in it. That sentence would read as follows:

> Give the recipe to [whoever has to cook the meal].

If you look at the bracketed phrase, it is clear that the subject of the phrase must be in the subjective case. You can't say "him has to cook the meal." If you put the pronoun in the objective case to satisfy the preposition, you are robbing the following phrase of its subject. If you give the "has to cook" phrase its subject, then the entire phrase works, and in its whole functions as the object.

The reason that looks strange is because in this construction, we are actually omitting a word. The proper way to say this sentence would be like so:

> Give the recipe to [the person] who has to cook the meal.

When it is worded as such, you can see that "the person" functions as the object of the initial phrase, and "who" functions as the subject of the second phrase. That second phrase is actually a dependent clause, so it requires a subject.

However, when you omit the object ("the person") of the first phrase, then the entire second clause becomes the object. It still, however, remains a complete clause with its own subject—and a pronoun in objective case cannot function as a subject.

This link does a good job of explaining our dilemma, using examples like the initial sentence, and the one you provided.

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cman674 t1_j3s269o wrote

I've commented this before, but the original iPhone retailed for $599 when it released in 2007. That equates to around $850 in 2022 accounting for inflation. The base model iPhone 14 retails for $799.

1

AkirIkasu t1_j3sa9lm wrote

While both bluetooth and Wifi are technically standards the truth of the matter is that each generation is made up of innovations coming from across the industry, things aren't really well documented at all, and there's nothing approaching a standard reference design that companies can use to base their products on.

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D3RLord t1_j3ssfd4 wrote

This isn't already a thing?!

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orincoro t1_j3sucsu wrote

Yeah. The important thing is that they are getting the lion’s share of the margin on it. If you’re paying $300 for the chip as a part of the product, they’re keeping $250 instead of 150.

2

positivcheg t1_j3sxnu4 wrote

Personally, I wouldn’t buy the first iPhone models with apple own chip. Better wait for the next one.

1

[deleted] t1_j3x7cj8 wrote

> We have seen what happens when Apple developed their own butterfly keyboard because they didn't want to continue paying keyboard patents.

Source? Pretty sure this is entirely made up. They just switched to the butterfly switch because it was thinner.

1