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angelkrusher t1_jecm2n1 wrote

The industry in my opinion is making a fool of itself. They're letting the biggest publishers hubris take down what once was a great show and what could be again. Sega even wanted to attend, and they are not a small publisher. Then they pulled out because everybody else is jumping ship.

And what is the replacement? Random corny shows when most of the publishers don't even have their shit together.

IGN summer of gaming was absolute shit last year. I won't even bother tuning in this year. The interviews were at some point so bad nobody had anything to say.

You have the game awards which is generally a couple of stars and 100 trailers and it's much much better.

Maybe there's more insight out there, but I don't get it. Every industry has their trade shows and celebration and presenting their wares to the industry and the buying public. But we're getting just a bunch of random YouTube videos which we get all through the year anyway?

Trash.

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OlTommyBombadil t1_jecmn1h wrote

Nothing really to get. These companies have two options: spend millions and do an in-person event or make a YouTube video that gets the same amount of attention and not spend millions

Sucks, but that’s the world in 2023

(Just to be clear, I hate it and I’m not trying to say you’re wrong)

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angelkrusher t1_jecp06h wrote

I got what you're saying, all good

Like I mentioned Sega and some other companies actually wanted to do something. Honestly they still can, but they just need a new strategy. These guys only job is to figure out a new format and I won't say it simple, but man it's been years and no dice. Sad.

It's not just games either, a big photography show in New York changed formats and it was such a disaster it got canceled as well.. after the first revision got canceled. Welp.

Sigh...imho, there should not not be an E3

At least I have my memories of bring there in Dreamcast heyday, random trip with two friends no car and have to hitchhike in LA. Those were the days 😂

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Dasteru t1_jecpuw3 wrote

E3 needs to rebrand from its current media targeted, behind-closed-doors, AAA publisher advertising event, to a gamer targeted indie dev event, with a focus on demo booths and merch.

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bauN7 t1_jecs1zp wrote

Keighley seems more and more douchey every day. It's annoying how all of the gaming journalists and personalities have appointed him "king of the gamers" despite how his shows actually are. TGA is fine but is still too long, too full of ads, and you can see how his own ego gets in the way with celebrity appearances and such.

Last year's Summer Games Fest sucked and all I remember is how it had zero cool reveals, was way too long, and The Calisto Protocol's boss used his segment to kiss Geoff's ass. He also had Gamescom last year and it was really bad. I hope he does a good job with his events but I think we're missing out big time by losing E3.

It's worth remembering that he's 100% the product of nepotism with his extremely wealthy father pulling strings to get Geoff opportunities within the industry,

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tomtomeller t1_jecx5c2 wrote

I once stumbled upon Summer Games Done Quick

Is that still a thing. Just all speed runs of any game put there with all these different modifiers.

My and my roomates lived by the TV religiously for the whole week it was going on

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Acquire16 t1_jed3630 wrote

There's already conventions like that. Biggest one is PAX which happens across the US and in Australia. E3 served a very specific purpose as a trade show. For an industry that's primarily digital software there's no reason to do such a large in person event anymore.

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PalmBlock t1_jed9rwu wrote

GDC is the industry trade show now.

E3 was marketing padding it’s budget and launching their marketing campaigns for the fall/winter releases. It’s main purpose was to get gaming magazines (remember those?) running previews of games coming out at the end of the year, or building the hype train for a future release. There was a minor aspect of retailers and publishers talking about shelf space, total orders, marketing materials and such, and you had small publishers that were shoved to the back and sides of West hall or stuck in the dregs of Kentia Hall (often joked as “can’t afford a better hall”) trying to negotiate some retail buys but that’s pretty much it.

GDC basically stole the industry specific panels and learning workshops.

The changing nature of game retail killed the retail meetings. GDC also stole whatever remained of this part of the show.

And the death of game magazines and transition to the internet only of game journalism eliminated the need for an industry only show.

So no, the industry isn’t making a fool of itself, it’s performing a mercy on a show that was basically useless to the current and future marketplace that only survived as long as it did by virtue of established inertia and nostalgia, sliding into irrelevance. Would it have lasted a bit longer without Covid? Sure, but the writing was on the wall by 2017 so it didn’t cut much short. The only ones who should be lamenting it’s passing are marketing douchbags who now no longer have justification for millions in their budget and the local cocaine dealers, prostitutes, and bikini models that now don’t have that sweet summer paycheck.

Those random corny shows and game awards filled with trailers give them more bang for their buck marketing wise. And the closed off nature of E3 and game journalism moving to the digital space made it so E3 was basically a bunch of Youtube videos whose only difference from any other time of the year was an E3 logo plaster at the start and end by the last few shows anyways.

If E3 wants to survive and become relevant again it should become a PAX knockoff. Open it up to the public, demo showcase, etc.

Or it’ll stay trash as an industry trade event nobody really cares about. And like trash it’ll end up in a dumpster and forgotten about.

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OrcRobotGhostSamurai t1_jedfiw4 wrote

Keighley is an opportunistic greedy ass. The only reason game awards exists is because everyone was sick of how expensive E3 was. A prime spot at the game awards is 500,000, so hopefully his show goes the way of E3 too.

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Erurice t1_jedfns9 wrote

I think I speak for many when I say that we only watch the game awards for trailers. I guess it’s cool to see a game you liked win an award, but they don’t really mean anything, and tons of games go unnoticed anyways. No one cares about the rock having a trailer for black Adam at summer games fest, and the celebrities at the game awards have somehow gotten worse when they talk.

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SadLaser t1_jedgwbs wrote

Am I the only one who doesn't understand why anyone likes Geoff Keighley or how he got any clout in the industry? It boggles the mind.

I don't care much about E3. Nothing to do with that. I just can't figure how he managed what he has managed.

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CTH2122 t1_jedktnd wrote

keighley has been doing the game/journo thing since 94 but didn’t really get well known till the game awards in 14 which was made because in his words the spike VGA’s he was hosting a year before stopped being about game achievements and became too promotional and commercial he’s also worked for the big websites like gamespot spike tv G4TV he did a MTV special on gears of war called race to launch you may know him as well from doritogate

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[deleted] t1_jednllm wrote

Give me E3 over his ad filled crap any day.

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Oiljacker t1_jedp4yr wrote

for real i have been excited about e3 in pre covid era, but this time i called its fall. they fucked themselves over. game awards are much more better than the shit we be getting these days

1

blahteeb t1_jedq5r2 wrote

PAX and Gamescom are already that.

While it'd be nice to have more events, it's really only necessary at this point for the locality.

Publishers only have a handful of games to show a year so they don't need 10 different shows. One or two would suffice. However, as someone from the Midwest, it'd be really nice to have something grand closer to home.

But yea, if you're looking for a gaming convention similar to ComicCon, you're just looking for PAX or Gamescom.

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MooseSaysWhat t1_jedqe10 wrote

Honestly, I don't find Summer Game Fest that much better. It just feels disjointed and pretty boring in my opinion.

Also, why is Geoff Keighley so hyped up? He's responsible for the Game Awards, which also fucking sucks.

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Shattered_Disk4 t1_jedqwn8 wrote

He stands over the flaming ruins..

He smirks

smirk

“I’m your god now” he says

The E3 signs crumbles before him, unable to withstand the heat from the flames.

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Hunter_X_101 t1_jedqz6e wrote

I'm interested to see what Summer Game Fest does over the next few years - in the same way that The Game Awards replaced the VGAs, if they play their cards right and keep the big names on board it's possible we could see a Summer Game Fest Expo as a compliment to the longer online event at some point (though I certainly don't think it's likely to happen in the short term).

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taisui t1_jedt95q wrote

I attended E3 in the early 2000s during its prime. I remember fondly of the MGS2 trailer debut, Nintendo Gamecube and Xbox announcement, the fall of the Sega Dreamcast. E3 was technically a "trade show" and a lot of journalists, whom themselves hardcore gamers, attend and try to beat each other to publish the first story on new games. There are conference talking about the industry, business, and technical workshops about new technology. I've been in interviews with Peter Moore, J Allard, Hironobu Sakaguchi, Cliff B, Yuji Naka, Yu Suzuki, and so on. It was genuinely exciting. I also remember Nintendo released a bunch of trailers online, on the day before E3 floor is to open.

So looking back, I think that was the key difference. I remember getting the tripod and try to find a good spot and waiting for the MGS2 trailer premier, so I can get a good feed and upload the video, back then, you need to be in the media and have an invite in order to attend the press conference, and you try to write the stories and there are even media area with internet so that the journalists can work and send out news.

Now, completedly different, every major press conference is broadcasted live, every trailer is available the moment the embargo was lifted, media already know and probably have already written stories just waiting to be published because they are already briefed on the new titles. So, what's the point of attending the floor show anymore? All the big titles are already knowns, doing interviews on the noisy floor is horrible because all the music and noise are interfering, not to mention the slots are all scheduled way in advance, good lucky trying to score an interview with famous industry personalities.

Today, having a highly produced press conference is just so much easier, the Internet really is what killed E3. I've attended PAX and similar shows, none of them comopare to the prime days of E3.

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monkeymystic t1_jedtzby wrote

What an ass Keighley is.

Not really a huge fan of how Geoff Keighley is using these news just to promote his own shit.

He seems happy that E3 is dead, just for his own winning. He should atleast be more respectful about the news IMO.

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fartfartfartfartfarl t1_jedw7l7 wrote

>The industry in my opinion is making a fool of itself

The classic redditor who has a deep insight into how to run international businesses.

It's not a matter of opinion. These giant corporations don't make decisions on a whim.

Or do you still think of giant corporations as your buddies that make games?

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JavelinJohnson t1_jedx6ah wrote

Man i remember this guy from back when i was on gametrailers.com and always hanging out on the gametrailers forums then they shut it down because of the fkn blackhole that is reddit

1

djr7 t1_jedxmmm wrote

Now THIS is something I think Geoff could do successfully... since his game awards "show" is so mediocre

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S3HN5UCHT t1_jedxq4h wrote

Summer game fest doesn’t even hold a candle to the beast that was E3 a decade ago

R.I.P

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PepsiSheep t1_jedz9ff wrote

He is such a bellend. He even posted a "I'll miss E3, but it ended up shite so watch my thing" tweet around this time too.

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Oiljacker t1_jee3gjj wrote

But e3 is no longer the e3 of old. Now the e3 is a cheesy joke, not the game awards. E3 will never be the e3 of old, and that deeply saddens me how they fucked up

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Austin_Redfield t1_jee4q89 wrote

Too bad Geoff's shows are always a snore. Too much filler.

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KCILON t1_jee4x3f wrote

HE CAN'T KEEP GETTING AWAY WITH IT!

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adwarkk t1_jee50p4 wrote

It's simply cold realistic take upon situation. That's all there is to it. E3 isn't some sacred symbol to industry, it was functional tool, and as this person pointed out, functionalities of it aren't really there any more.

So no, giving more proper extended answer isn't "being passionate about demise". He just gave properly detailed answer why.

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Grenflik t1_jee76ze wrote

I remember back in the day working at GameStop, was there 2001-2010 and the only real perk working there was either getting to go to E3 for free or at a heavy discount. I can’t remember anymore it’s been so long.

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CouchWizard t1_jeec5p1 wrote

Unsure if you've been, but at least PAX East has only had that as a side attraction. It's maybe about 15% indie, 15% AA, 10% AAA, 15% PC hardware, and 45% merch booths. Expo/Convention as a dev to consumer thing days are numbered, and the writing on the wall was when PAX started being streamer focused

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threeeyesthreeminds t1_jeecc5k wrote

Summer game fest is even worse than e3 though. If I have to listen to Geoff dick ride Sony all week again I’ll just pass

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Dav1959 t1_jeedbbe wrote

I guess we get to thank our reformed orthodox rabbi; bill clinton for this?

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Sherezad t1_jeefkvj wrote

As a kid going to E3 was the equivalent of being invited to Wonka's factory. I would of given anything to have attended it during it's hay day.

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Kikaelsmokes t1_jeeg68l wrote

I believe COVID killed E3, not the internet an Geoff.

We had E3 when the internet was plenty advanced for several years.

Side note though, how is Geoff permanently the gamer awards guy, like I don't hate him, but it's crazy to me how he gets these roles every single time. Makes me feel like he has some crazy background I don't know about.

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BoiFrosty t1_jeehjww wrote

Basically they wanted lots of money/ advertising rights for various companies to have press conferences at E3 proper so all three big publishers said fuck that and held their press conferences around the same time and still in LA but not actually part of E3.

Iirc from 2019, xbox, play station, Nintendo, Bethesda, square enix, and the PC games press conference were all held the week before. Those shows and the associated panels are the biggest draw of E3 and almost none of them showed up.

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Penitent_Exile t1_jeehu8f wrote

E3 is a thing of the past, we live in a different world today. I'm thinking something like mix of Indie hubs and non-pretentious AA-presentations could be the future.

1

Cstone812 t1_jeei2hm wrote

Summer games fest is always trash.

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esk88 t1_jeeikbx wrote

he's such an asshole though

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DennisKilledMaureen t1_jeejip9 wrote

He's just someone who stuck around the longest while most people leave game journalism for better prospects.

I find every event these days being a Geoff Keighley vehicle pretty insufferable. He's too full of himself.

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sirchbuck t1_jeelbbr wrote

In an industry where almost every single big player is is a faceless, souless entity, personalities that you actually remember are far and few between, everyone knows Randy Pitchford, Bobby Kottick, Todd Howard, Yves Guillemot, Kojima, Hidetaka Miyazaki etc.But such a sizable portion of them are just so blatantly apathetic and out of touch with the industry.

This makes Geoff Keighley stand above many of them because he genuinely believes in the medium and the industry and always tries to prop up not only great industry icons but outstanding independent developers too when he can. His shows are a celebration of these developers, E3 instead is a business event for these developers, but at the very least on the surface, his shows have some heart. Just look at some of the biggest memes of last year or any year he is involved in, there are so many memeable moments.

Look, he's got faults when it comes to corporatism, but that is mostly in the past decade ago when he was memed to death as the Dorito pope, google dorito pope if you don't know that past.

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doodlols t1_jeeltzp wrote

He truly is a Shark. Gotta hand it to him.

0

EpicSausage69 t1_jeemudz wrote

Geoff has always been a savage. Ever since he called out Konami for their lawyer bullshit preventing Kojima from accepting his award for MGSV I will support Geoff in everything he does. Because you know for a fact Konami was not okay with him calling them out like that.

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BaseOrFeed t1_jeen8q9 wrote

IMO, his shows would be a lot better if he just acted as producer/organizer and had someone else host. He seems to be good at networking and organizing events, but he just completely lacks stage presence and charisma for me.

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CritikillNick t1_jeep55s wrote

Geoff Keighley sucks and is way too full of himself. Plus his events are 96% boring as fuck ads

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flaccomcorangy t1_jeesuzp wrote

It is a little saddening that I don't think anything will ever replicate that feeling of E3. The day coming when every studio would have stuff to show, and they compete to one-up each other. Then we talk about the winners and losers of E3 when it's all over.

Companies just doing random pressers throughout the year doesn't have the same feel. And I really don't believe this is a nostalgia thing. It just doesn't. I see so many announcements for a Playstation State of Play or something, and I sometimes have to wonder, "Will you actually have anything good to show, or are you just going to say, 'we're still working on that game.'" It's like Bilbo in the LOTR: "Like butter scraped over too much bread."

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Jarathen t1_jeeswmm wrote

He should just call it Keigh3.

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nutbarski t1_jeevtr6 wrote

Right? It's weird, I feel like every time I watch TGA he says all the typical "games are a respected medium" all that stuff, but then at the same time the way he sets the awards up the games take a backseat to sponsors, ads and concerts-- makes it feel like a hollow sentiment every time lol

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Daetok_Lochannis t1_jeexlqb wrote

I'm so glad I got to be a kid in the days of E3, GamePro and wildly innovative console hardware. The gaming community is so much different now, and not I think in a good way. I feel old.

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wrproductions t1_jeezspa wrote

Lot of hate for Geoff in this thread, when in reality if Geoff wasn't doing what he was doing E3 week this year would be very, very quiet.

−1

JesuszillaSon t1_jeezv4z wrote

It's a shame every summer game fest has sucked so far. I was looking forward to E3 and people interactions and live interviews and reactions to publishers showcases.

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marioquartz t1_jeezvtu wrote

For a lot of people there are ZERO diference in both options. They mayority of people watch the events by streaming. And that was previous to the pandemic. I dont see any diference to how was 10? years ago.

0

top-knowledge t1_jefc4w1 wrote

He’s built the necessary business connections through years of hard work in journalism to be able to put on successful events like this.

Let’s not pretend like that’s an easy thing to accomplish.

I think people really understate how difficult it is to maneuver the social aspect of business relations.

−2

dnttrip789 t1_jefcwo3 wrote

E3 is the definition of “this meeting could have been an email”. I’m surprised it took this long to shut down.

−1

Rigman- t1_jefectx wrote

These new shows suck so much. They’re nothing like they used to be. No fun, no fanfare, just glorified movie trailers for two hours broken up by “World Premiere” and “World Exclusive” stingers.

These events used to be a celebration of gaming. Now they’re a soulless corporate shell of what they used to be.

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GaaraSama83 t1_jefltbd wrote

Keighley be like: The king is dead, long live the king.

0

ophaus t1_jefpxq9 wrote

He's not brutal, he's an awkwardly enthusiastic salesman. Seems to be profitable for him.

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rudiano t1_jefsptd wrote

Summer Games Fest is trash though, and Geoff's VGA had a random 15 year old kid walk onto stage lol

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RKD__ t1_jefvt1c wrote

That's great, but unfortunately all the announcements at the event are kinda ehh

0

Acquire16 t1_jefyc2c wrote

And yet his career shows otherwise. You don't like him for some reason and seem intent on belittling his achievements despite them contradicting your reasons for disliking him. He is one of the most recognizable gaming journalists in the world and he genuinely cares about gaming. The guy clearly has the skills and has been very successful because of it.

−1

SadLaser t1_jefys4d wrote

He's scummy, has no stage presence, doesn't have any impressive knowledge or skill beyond connections. I don't understand why people in the industry respect him. I'm not belittling his achievements, I'm belittling him. I think he's mostly a pompous windbag.

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taisui t1_jeg08hh wrote

>It is a little saddening that I don't think anything will ever replicate that feeling of E3.

This is true, but you have to also realize that generation grew up on video games are way more open about their kids playing video games today than ever before. In a way, gaming is main stream and with that the mystique is long gone.

2

hotkarl628 t1_jeg2pac wrote

Hell nowadays the initial releases are the tech demos so why let people try their broken games for free when they can charge us $60, and just spend their launch year making the game playable.😑

0

RasolAlegria t1_jeg7izy wrote

You took the words right out of my mouth. I've never liked Geoff. He gives me the impression of thinking that he's the shit because he's part of the cool ones (his connections in the gaming industry), and as you said, he's self-absorbed.

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Helian7 t1_jegdg6a wrote

Lets hope there is 99% less adverts.

−1

lahankof t1_jegg77o wrote

The Pope has blessed the Summer Game Fest coming June 8th.

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BigPooser t1_jegjxxj wrote

Summer game fest will never have the hype of E3 tho. Nothing against Geoff. It’s just not the same

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canad1anbacon t1_jegl80x wrote

I think Geoff's shows have been getting better. They actually had pretty decent reveals last year

Not as good as E3 at it's best, but E3 itself won't be able to top past E3. The big publisher's just don't need these events anymore

0

Willdrick t1_jegn2q7 wrote

Ehh, what's to not like? We still have Keigh3.

Screw the ESA

0