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bodhipooh t1_j7vmtk7 wrote

Reply to comment by pixel_of_moral_decay in Uniqlo is coming to the Newport mall - Apple should come as well by coliji

I never claimed that they are a high end brand. They are a company that produces mass market products at a markup to reflect design and a certain image. But, they certainly cater to a demographic representative of high end brands. A full one third of Apple customers are from households earning 100K or above, which is well above the national average. On average, an Apple Store averages between 6 and 7 thousand per square foot. The second highest revenue per square foot retailer is Tiffany, at half the amount of Apple.

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pixel_of_moral_decay t1_j7vrkcg wrote

Those are very selectively manipulated stats chosen to make apple look like a reality distortion field.

Apple has few stores relative to sales. By far the biggest disparity for any consumer manufacturer. Of course they have more sales per square foot/per retail employee/etc etc.

Which is mainly because they don’t need retail sales. They opened stores primarily for service and training (Apples big push has always been the Genius Bar and classes), but tax wise and zoning wise you’re incentivized to be retail space nearly everywhere. Teaching boomers how to switch to a Mac literally made them billions.

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