Never heard of them. Do they have good products?

if i remember correct it's a non-fixed-price version of daiso, which itself is almost like a dollar store but not everything is $1

so has household goods at relatively low prices

About as Japanese as Superdry brand clothes are.

Anyways, hope they have good pricing. I’ve all but stopped shopping at Mitsuwa since their prices became ridiculously expensive for an expensive grocer.

No clue just seems unique and useful for the area

They have a few locations in NYC that I've been into. Kind of like Daiso, but more expensive and generally better quality products. Lots of skincare/beauty products, food/snacks, and various household items like bowls and plates, silverware, cooking utensils, etc.

I second that, I've been to their location in LIC in Queens, and they have items on sale occasionally, but they can still be pricey.