Vertical integration: the NoName brand is owned by the retailer who sells it. They earn a higher profit from selling this brand than they do anyone else's and routinely have "shortages" of name products with only their own brand on the shelves. This is of course the very same grocery retailer chain who was caught price-fixing on their bread, ripping off Canadians for over a decade.

TL;DR: Galen Weston is a cunt.