Something I've never understood about zany billionaires like Branson:

If I had that kind of money, and I read this headline, I'd do something stupid like buy a vacant commercial property midtown and convert the entire floor space to mattresses -- hire the city's toughest dominatrices to whip baddies -- and put a Sikh gurdwara in the basement

I would do this because it'd be interesting

Guess that's why I'm not a billionaire