Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. news.osu.edu Submitted by geoff199 t3_11lc330 on March 7, 2023 at 9:33 PM in science 170 comments 3,491
TomMatthews t1_jbdmx3c wrote on March 8, 2023 at 7:50 AM Is there many brands people consider honest, down to earth and/or wholesome? Even ones you like you know you’re lucky if one of them is true Permalink 10 [deleted] t1_jbetlpt wrote on March 8, 2023 at 3:21 PM [removed] Permalink Parent 1
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