maikeru44 t1_jbe0nts wrote
Reply to comment by Wild-Caterpillar76 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
This broke my brain, and I couldn't spell bouquet correctly for like a full minute.
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