dghammer t1_jbebolg wrote
Reply to comment by dblack246 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
A guy I worked with years ago, when the web was new, insisted that the reason KFC started calling themselves KFC was that they no longer served real chicken....he told me this the first time I met him and he said he learned this on the internet. The dude was a nutter.
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