SocDemGenZGaytheist t1_jbefu0o wrote
Reply to comment by Inter_Mirifica in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Yes, the scientific study of how to manipulate people effectively. I call it the dark side of psychology.
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