No_big_whoop t1_jbesiah wrote
Reply to comment by ShameNap in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Hungry? Try some Fude!!
Viewing a single comment thread. View all comments