[deleted] t1_jbf08gz wrote
Reply to comment by Jolly-Lawless in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
[removed]
Viewing a single comment thread. View all comments