freddy_guy t1_jbfvful wrote
Reply to comment by qu1x0t1cZ in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
You're inferring intent. It has to do with trademarks and product packaging regulations, nothing more.
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