Specialized therapies doesn't mean that the app is acting as a therapist - this could be any custom experience.

It could mean self-guided CBT, or a potential smartwatch integration that would recommend mindfulness/breathing when it recognizes stress.

Going a step beyond goal-tracking, if someone hasn't met a goal in a certain period of time, an app could ask about what barriers an individual has been struggling with (time, anxiety, forgetfulness) and provide a custom recommendation or automatically set a reminder.