I'm expecting life to have a free mode and a VIP mode like modern internet games.

People already distribute free product for the sake of distributing their logo, and this stuff costs full price to produce. If the cost of production and distribution could be reduced to negligible amounts then why wouldn't we see the competitive elites feeding people clothing people and sheltering people just to be the dominant brand?

If the machine becomes sentient and takes over society, then the big question is how much it cares about our continued existence. Taking over society and still being a power tool on auto pilot is a scary thought though.