I think it’s more there was a clear opportunity for golfers to remake the rev share split. With other sports, nba for instance, players don’t have the type of ability to say they’ll go somewhere else because the NBA is such a product outside of just the talent. There’s a relatively stable negotiating platform that understands the value of both sides, and so it’s complex negotiations that essentially split the money between the players and the owners (was 50/50 I think last deal).

Golfers felt like the split between the pga and the players wasn’t right and they could make up on the product side and keep more of the $$ for themselves. LIV was a vehicle to accomplish this. PGA called their bluff because they weren’t worried about someone recreating the product (um the masters? And every major? That’s magic that even non golf lovers get emotional about). Turns out that products really really really hard to recreate