Exactly.

We in Reddit live in a tech bubble, but the majority of people I've worked with in non-tech companies couldn't find an answer in Google to save their lives.

They would talk to me, I would translate their questions into keywords that would bring the best results, then I'd show them the results.

The average person is that tech illiterate.

The first company that gets search engine plus conversational AI right is going to revolutionize the market.

There's a reason Google got so desperate with Bing AI's announcement. They know this. They also know this fundamentally destroys more than half their income (search ads), so they have to be the one that gets it first and mold it into something that favors them.

But new AI search startups? They have no stake in keeping search engines that lucrative. They can focus on the best product (for the user). If they destroy Google's business model and walk away with just 5% of the revenue, they still become one of the largest players around.