>The Vancouver-based technology company says the tool, which allows users to browse, manage and schedule social media posts, will come with a fee beginning March 31. > >After that date, anyone who used the Hootsuite Free plan will have to stop using the service or switch to one of four new, paid plans starting at $99 per month for its Professional tier. > >... > >The move away from the free tier comes after Hootsuite cut seven per cent of its staff — about 70 people — in January, making it the company’s third layoff in the last year.

Haven't used this service in years, but it seemed to be useful especially for those who have to manage multiple social media channels. For our company with a single social media channel, it was convenient but hardly necessary.

With multiple layoffs roinds sounds like the company is in the death throws.

Bankruptcy in 3... 2... 1...

Yeah, that's never a good sign for the long term viability of a company.

From free to $99/month.

It's a bold strategy, Cotton.

We paid just under 2k last year for Hootsuite and they want 3k this year. I have a real problem paying a license fee for a piece of software. Microsoft takes about 70 a year from us for office and Windows 10/11 is built into our PCs and it’s the entire platform you must have to even use something like Hootsuite. I don’t appreciate their customer support especially for that amount of money.

I’m moving to SocialBee, Hootsuite renews for us at the end of March so hoping to get up to speed and see if this is a good reasonably priced alternative.

Is this not also because of the Twitter API changes?