> I'd imagine many people won't think farther when companies say "It's for your security, don't you want to be like Tom Cruise buying your coffee?". I've always wondered why companies didn't do something like this, use fingerprints for verification.

Mate, I dislike having to deal with policies that I understand why they exist. Trying to sell less convenience for me as it being "cool" is just going to make me tell you to fuck off. I'm using a credit card, just run it through the POS and let me pay already.