The reason is because UI is never a company wide decision. They have a department for it, and what are they going to do once a design is finalized? Sit around? Quit and not get paid? They will keep trying to innovate even though design is not necessarily something that can always be innovated in that way.
They could improve their existing fucking app. Literally unsubscribed from Spotify last month because they don't have a "don't play this song" feature.
When I looked into it, their computer app which I used didn't have the feature at all. Disabling songs was only available on mobile, but even that would only disable it on that specific phone -- not account wide.
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