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aw-un t1_iujfo42 wrote

Because

  1. the scripted shows are only 3 hours out of the day. The rest are talk shows, judge shows, or the 700 Club.

  2. youth demographics largely don’t watch traditional television. They watch streaming (which, licensing their content was basically how the CW made money). That’s why Riverdale can sit at a mere 1 million or so viewers but still have a sizable pop culture presence.

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CrankyStalfos t1_iujhttd wrote

Also aging viewers. If you started watching Supernatural in 2008 when you were 25 (around the age of the leads), you are now almost 40 and they're probably hoping you might stick around for Walker.

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