gagrushenka t1_jecdy1s wrote on March 30, 2023 at 11:59 PM

Reply to comment by PlowUnited in TIL in the 1920s, Coco Chanel accidentally got a tan, and helped inspire the trend of sunbathing. Soon "sunlight therapy" was prescribed for almost every ailment from fatigue to tuberculosis. Before this, tanned skin was associated with the lower classes who work outside, and fair skin was revered. by Pfeffer_Prinz

This is the fun bit about that: she tried to dupe the Jewish director out of Parfums Chanel by trying to claim sole ownership during WWII when Jews were basically not allowed to own anything. But the Wertheimers were savvy enough to have already transferred ownership to a Christian ally. After the war it was all transferred back to the Wertheimers. The family still owns the company.